NOBASHI
NOBASHI VANNAMEI
RAW
HO CENTRAL PEELED BT
COOKED
COOKED PDTO VANNAMEI
PRE-FRIED SHRIMP
FRITTER VANNAMEI
VEGETABLES
GINGER
VEGETABLES
BÍ NHẬT
NOBASHI
NOBASHI VANNAMEI

FMC’S OPERATION OVERVIEW YEAR 2007

Past year 2007 with the rising of frozen processing seafood branches for export sharply. The two major products are Black Tiger Shrimp and pangasius hypophthalmus (Tra-fish). However, pangasius has been developed quickly, while Black Tiger Shrimp could not meet the expectation of managers as well as companies.

From the first quarter of year 2007, the selling to Japanese market had to face a big trouble in the technical barriers. Our shrimp and cuttlefish had been denied by Japanese authorized government because of antibiotic contamination from which our consumers changed to find products from other countries for more safety. In the main season of shrimp, while we had not to be happy because of high harvest yield yet, our customer from the U.S required to delay the shipment time due to big harvest of shrimp in the South America at the same time, and Asian Vannamei had been also achieved a great success. Also, the price of Vannamei is less than Black Tiger Shrimp about 10% – 15% which cause Vannamei took part in the market place. Therefore, business plans of all Black Tiger suppliers has been remained to passive and broken-down.

This general situation has also strongly affected FMC operation. The major and famous product of FMC is stretched shrimp (Nobashi shrimp) which had been exporting to Japan down to USD 12.6 millions (21%) in this year from USD 21.6 millions (38.6%) in year 2006. It is also the main factor lead to the profits of FMC has generally been reduced.

However, thank to the correct judgment about the difficulties of Japanese market at the beginning of this year, FMC has covered the troubles step by step and come into stable operation. The first factor is the MARKET, beside available markets, we have also figured out smaller markets, one of them is the Korean market which is the most important mainstay, and Russian is the potential market. With the consuming volume is unremarkable in the past, Korean market has reached above 12% of FMC market-share and FMC products have also been presented at the biggest supper markets in this country. For Russian market, FMC is one of the two Vietnamese shrimp processors permitted to export shrimp into this market which create the advantages for FMC in the short term. Due to these reasons, the consuming clue of FMC has been increased to 43 (in year 2007) from 34 (in year 2006). The second factor is the PRODUCT, FMC has tried to produce other products beside the main and famous ones in order to increase the turnover and attract customers more and more such as : Spring roll, Sushi, Boiled clam meat, Seafood mix…etc, and the most important is that we take advantage of buying and processing Vannamei items to keep customers. The third factor is that materials are economized by regularly reminding employees as well as increasing their consciousness. Although it has not been reported in detail yet, there are positive responds and disciplines in daily activity from the basic departments.